The first and foremost question after purchasing a dental practice is ‘How to acquire new patients?’ and most of the dental practitioners are always on the lookout to cut costs on dental practice acquisitions. Here, we have come up with the best techniques to expand your patient base.
Owning a dental practice is quite challenging and sometimes it is a bit overwhelming with the huge investment. So, it is best to know what to expect and have a plan to grow your practice.
Boost the Organic Search
Improving organic search rankings is one of the best ways to lower your dental patient acquisition costs. An SEO friendly website can attract the targeted audience and enhance your online visibility. So, having your site on the top rankings of Google will attract new dental patients. Moreover, a responsive website appeals most to the customers where you gain new patients on a regular basis.
Create High quality content
Another effective way to acquire new patients for your dental practice is through content. It’s essential to create engaging content on your website through blogs, white papers, etc. So create content that will make your dental patients read and make a lasting impact. The key to producing high-quality content is to build informative content that answers all the patient’s queries.
Use Social Media
Share your expertise and focus on communicating directly with the patients. Social media platforms like Facebook, Twitter, and Instagram can increase your potential patients immensely. Communicating with them directly can improve the traffic to your page. Sharing informative dental messages on a regular basis with the targeted audience will provide a good impression.
Online Reviews matters
Patient reviews are quite influential since the chances of new patients checking out the online reviews before booking an appointment are pretty high. So, ask your existing patients to write an online review to enhance your reputation.
Dental Marketing Automation
If you’re ready to attract more patients, it is important to automate certain marketing practices like email communication, online review/feedback request, etc. It increases efficiency and avoids repetitive tasks. This can rapidly increase your patient base by creating new leads and improving your marketing campaign.
Keep track of your metrics
You might know the importance of bringing new clients to your dental practice but it’s equally vital to keep track of your patient acquisition cost. Some of the key metrics should be tracking are
- Cost per lead
- Leads generated
- Capture rate
- Number of new patients
- Cost per acquisition
- Lifetime new patient value
It is necessary to keep track of your metrics every quarter as it provides you a clear understanding of various aspects of your dental practice like pricing model, sales cycle and marketing efforts, etc. With the help of your digital marketing manager, you can keep track of all the latest trends and marketing tools. So, focus on the effective marketing strategy to provide better results with lower acquisition costs.
There are lots of marketing ideas to increase your patient base and profit. So, invest in a quality marketing team to grow your dental practice. No matter what, it is important to understand your patient’s needs and expectations. As a dental practitioner, you may already know the process of gaining a new patient is not an easy task. So, it is vital to always put your patient’s needs before everything else. This will help in retaining new and existing patients.